In our first part, we covered the first three parts of customer acquisition. Those many have known, but often don’t put the steps or process in place for success in those areas. Let’s jump into part 2.
Efficient, profitable, and sustainable customer procurement requires a systematic, cost-effective, dynamic, and holistic customer acquisition strategy.
Your ability to acquire customers and do so in an effective manner is paramount. Why? Over the 5 years, the cost of acquisition has risen over 50% in that timeframe. Customer acquisition is 50% of the process – retention is the other 50%.
- Content is Still King
Content marketing is no fluke. According to eMarketer, 60% of marketers today leverage a daily minimum of one piece of content. Certainly, there are very few customer acquisition strategies as cost-efficient and sustainable as content marketing.
As a subject matter expert, your audience looks at you differently than the straight to promotion websites. When people view you as a resource, not a product, it creates confidence, brand loyalty, and larger buy habits. You are now a trusted resource.
Blogging is your most effective tool in content marketing. Blogging remains the spine of contemporary content marketing. This can be in the form of written blogs or even vlogging.
If you are not acquiring leads via your blogging, it is likely because you are not doing it the right way. Blogging is your first inbound marketing tool when it comes to establishing your credibility.
- Video
Let’s face it if you have been resisting video and video marketing, you have zero time left to get on it! Video is how the internet and content are being consumed.
According to Marketing Sherpa, videos attract 300% more traffic, amplifying your customer acquisition. Your video content can be anything from live interviews to video blogs to skits to tutorials to product videos.
Quality video content isn’t as costly to produce anymore. There is an overwhelming pool of freelancers to help you make such content. What’s more, higher-quality cameras don’t cost a premium anymore.
There are several ways to leverage video in customer acquisition. This could be in the form of company commercials, which can give your brand introduction (to your customers) a visual appeal, engaging them better and consequently boosting leads and conversions.
You can also use video as a customer acquisition strategy by maximizing social media videos in amplifying the hype around your product or service. These types of videos can be in the form of live videos, product videos, behind the scene videos, or even company stories.
YouTube is it, but don’t leave out other prominent platforms. Rumble – DailyMotion – Vimeo. Do not assume that everyone uses YouTube. In fact, numbers are showing a trend away from YouTube. If you are producing “shorts,” vignettes, or interviews not being on all platforms is limiting your reach.
Watch how everything connects:
